Final Project : Analysis Of Project In The Real World

You analyze a problem by defining all its important factors, as well as the immediately apparent options for solutions. Then you synthesize, that is, combine the factors and options to produce a matrix containing possible solutions. 

We thoroughly went over all of the design details in the car, all the positives and all the negatives have been 100% inspective to ensure that everyone is getting the full luxury of their dream car.
You analyze a problem by defining all of the important factors, which some call the parameters, as well as the options. 
We've defined all problems, which is what Volkswagen used to be know for, the Bug and the Lemon...
Unlike outbound advertising or a campaign that runs for a period of time in various media, a platform is owned media rooted in utility and built to last, offering a constant connection. 
In all reality this is a great car, for a great cost with a kick of luxury. It welcomes you. It is not to big nor to small. It is a perfect size car to give you just enough room and just enough storage so that you can go on long road trips comfortably. This car come with GPS to help you navigate the roads more efficiently. This is the car for you. Luxury For A Lifetime. 

Final Project : Creative Content

A group of locals will be involved, bringing them in, in bus fulls to show that this car is for everyone, we will have;

the family,
the college student,
the teacher,
the doctor,
the lawyer,
the construction worker,
the sweet sixteen girl,
the single dad,
the top super model
all at the Volkswagen dealership finding that perfect car that they will drive off the lot with.
We will have each of them talking to separate car sales men, to show that you'll never be kept waiting at our Volkswagen dealership, that there will always have someone to help you, this will be promoting our luxury slogan.
We will have all different colors and styles for each of the people at the dealership then we will have them driving away one by one to show that This Is Luxury For A Lifetime.
All In a 30 second video to keep the attention of everyone.

When creating an ad, which comes first, the line, the main verbal message, or the visual? It depends. Here are a few common scenarios:

CHANGE:

> What kind of change do people want

> How things change

> Why things change

> How you can affect change yourself
CHOICES:

> How people make choices

> What are the consequences of those choices

> How the brand or group can change those choices or consequences

Final Project : Promotion

A creative team knocks ideas back and forth and settles on a couple of ideas, and then the team's members go their separate ways—the writer writes and the art director designs, both working on the ideas they generated together. 
A story has to address the brand and make it the “hero” or even the “action hero” of the story. Good brand stories have a conflict, as exemplified by these classic campaigns: 
 Person against himself/herself (“Just Do It”)

 Person against environment (“Don't leave home without it.”)

 Person against person (“I Want My MTV!”)
This image is simply showing that this car is for everyone, it is comfort and it is luxury. It is the Luxury for a Lifetime and once you are in one you'll never turn back, you will want this car for a lifetime, because it only gets better every time.

Final Project : The Big Idea

Who? > What? > Where? > When? > Why? > How?
Everyone is welcome to join the beauty that the Volkswagen Jetta has to offer. You can go online to order your customized luxury ride or you can even go to your local Volkswagen dealership and spot the car that is right for you, who knows they might just even have the one that suits you better there at your local dealership. The release of the new Jetta is coming really soon, keep your eyes pealed, so you don't miss out on the great deals that may come your way, the great deals that the dealerships will sell you on, who knows you could get a gas car or even better 2,000 off on your Volkswagen Jetta today.
What are we trying to accomplish, who and why for.

We are trying to get the Public to understand that the Volkswagen is more than a Bug, or even a Lemon, don't let the old ads fool you, we a a very successful German brand that brings the success into your car as well, we want to make you feel comfortable and at home in the car you are driving. We want you to understand that our luxury vehicle is the one for you, and you will love it.Several steps are involved in concept generation: Defining the problem

Our only problem now is getting the lovely people who want to enjoy this luxury in the Jetta and driving there future car today.

Final Project : Competitive Analyses

Delineate the particular product, service, or group you are selling or promoting.

If you remember the VW Lemon and how that car sold people back then, then you might know a bit about Volkswagen and what they have to offer. The Jetta is the car that Volkswagen offers on the cheaper side. It's a small comfortable sedan that gives you the feeling of luxury, comfort, smoothness. Its a great ride to get you where you need to go and the thing is Volkswagen offers several different styles of this car to better fit you, the person who will be driving it for a lifetime. Who doesn't want an affordable car that can be customized to satisfy your needs and your wants.

One member of the team thinks of a line or a visual, and they go from there. At times, the writer can generate a visual idea.

Based on an idea generated by the team, the visual and the line are born concurrently.

The problem sticking with Volkswagen is that key word, 'Lemon'. It turns people away. Not only that not everyone sees Volkswagen as a luxury car, they vision the VW Bug, a small cramped car, and I honestly wouldn't want to be cramped in the car I'm driving. We are improving the name of Volkswagen by show and explaining to our customers what the Jetta has to offer, several different styles to fit that specific person, we are selling the car as Luxury for a Lifetime.

Week 7 EOC: The Pitch.

So today I am offering you an  extremely affordable, yet comfortable and gorgeous new ride, the all new 2014 Volkswagen Jetta with a combined 28 miles to the gallon. With this car you not only get great gas millage but you also get a safe and affordable ride to take you where you need to go and honestly who wouldn't want that. This car comes with several different styles to help suit the person who is behind the wheel. We have basic models for those who are looking on the cheaper end of the car buying side, we offer our Jetta's starting at a low 15,000, they do increase from there but only to meet your custom needs, and wants. This is the point in the process to keenly critique your own concepts. This step requires evaluating, assessing, and logically supporting your viewpoint.

Week 10 EOC: Game Plan For Final Project

Where are you in your project?

15% done

I need to go through and re change my original idea, pick a new car and find new details out.

Today I am going to finial 3 weeks of work by going in and getting all the information for the car I am going to be selling. I need to take pictures and come up with a new slogan. I am going to re-create an ad campaign and make it the most desirable car to buy. It will be a luxury version of what use to be a cheaper car, but with every upgrade this will be the car to own. The car you'll crave and will dream of owning, the car that you will buy.  I am going to be selling a 2014 Volkswagen Jetta. Something created from the think small campaign. It will be in a distinctive color and have a very relaxing and inviting interior.