Saturday, July 20, 2013

EOC Week 2: Three Examples of Questionable Ethics



Due to advertising tending to be unethical, new restrictions have been made. “The advertising industry has a new ethics code, as the Institute for Advertising Ethics today released a set of eight principles on issues ranging from the blurry line between advertising..”
We are actually unaware of half of today’s advertising. "If consumers are unaware the 'news' or 'entertainment' they are viewing actually is advertising, they are being misled and treated unethically.."
For advertising to me “ethical” it must disclose what they are selling and everything that fully and clearly states that they are selling you some mumbo jumbo. In other words they must tell you the truth behind the product or it then becomes false advertising.
http://adage.com/article/news/advertisers-agencies-ethics-code-review/149464/
“Affiliate links are special codes used to give commissions to people who spread the word about your product or service.”
Affiliate links, are links that are usually don’t disclosed, in other words you are not entirely sure what you are actually clicking on. A lot of the time we may accidently click on a link that brings up a pop up or we click on a link to buy something, we the links we tend to click on usually pay the people advertising it. Yet we were never told this. So to a lot of people that know the truth behind these ads it is seen as truly unethical.
http://news.trafcom.com/2013/02/on-affiliate-links-ethics-and-advertising/
“Captcha (Completely Automated Public Turing test to tell Computers and Humans Apart) in other words the squiggly lines and letters you type into the box.” So the words we type in to prove we are human are actually used to advertise. Now we will type in advertising slogans and other things. Advertising is all around us and it seems like we hardly notice it. I find this slightly unfair; the public should know when advertising is being used at all times.
http://www.ethicsinthenews.com/captcha-advertising/

Below is a list of extremely UNETHICAL advertising...




Trying to get people to adopt animals by having a naked woman holding a cross acting like an angel hovering above a bunch of dogs, doesn't make you want to adopt but should be on the cover a playboy, or a more suitable company, Victoria Secret...


A fashion line, sold at Nordstrom’s.
Is to get people to realize that fashion is addicting. That you should love it as much as a drug addict likes drugs…

Snorting a tank top… While looking like your high on cocaine..


Mexx is a clothing company for all ages. In the image given Mexx is selling jeans I believe.
Their strategy seems to try and show different trends in fashion, like a girl wearing boy clothes.
They have tried to sell the product featuring both boys and girls in the same age group, but clearly the image they have come up with shows that yes girls can dress like boys too. Even though this image probably drive pedophiles nuts…  

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