Saturday, July 27, 2013
Week 3 EOC: Tabacco Advertising
The article telling the public that more doctors smoke CAMEL cigarettes, thus advertising CAMELS, it also is showing famous people on the bottom and what cigarettes they smoke. Like Marilyn Monroe smoking.
The main image is of a doctor smoking a cigarette and he is also in his office, most likely at his desk.
The people shown in this advertisement are every day, well known people who smoke more than once or twice a day, people that smoke religiously.
They appear to be enjoying their cigarettes, even the serious faced doctor with a smirk on his face; you can still tell he enjoys them.
Their goal is promoting cigarettes, showing it’s cool to smoke. Even now a day you see doctors smoking still, even though they know what it does to people. It’s an addiction they may possibly enjoy having.
Smoking probably doesn't seem as harmful to people during this time. So like most people they smoke to relieve stress, it’s just what people do. If it takes the stress out of their lives, who are we to question them on why they smoke.
The iconic faces shown are people whom we have all seen advertising smoking/ cigarettes for years, and we honestly do not question them on their actions. Though now we can help but question stars and other every day civilians on why they smoke. Like I had stated before, who are we to honestly question people on why they do what they do. People are their own spokesperson, we can’t control them.
The outcomes of advertisements such as this, do get more and more people to smoke/ continue smoking, and those of which that do have kids, they usually end up smoking, but this is because they grew up around it. Though there are probably multiple cases where parents have suffered due to smoking, which may lead to their children never touching a cigarette. It’s just more common to see people smoking. Like someone had said, “population control”.
Week 3 EOC: Rolling Stone MAgazine
Weaknesses
Opportunities
Threats
The strengths in this article show us how many people we let into this damn country, and how they have tried to kill us… Kudos to the Americans for letting in Jahars brother even though he was on a watch list.
Weaknesses, it stereotypes people that smoke pot. Now we don’t have a damn clue what the signs are in mini terrorist, so we are screwed. What’s next, if you are caught smoking weed you’ll have to go to prison for 15 years, for possibly getting so high that you’ll blow everyone up… I’m pretty sure us “stoners” don’t sit there and think about being blown up, in fact when we get that high, we tend to pass out.
This is the opportunity to show other readers what the hell else is going on:
To be quite honest I do not believe that he did this out of paranoia caused by smoking weed. I truly believe it was caused by Americans killing off the people in his country. To be honest I somewhat feel as though we truly deserve what the future of other countries extremely hating us, we have whatever that want to throw at us coming to us. If the president was smart and not so worried about his communist ways, then maybe we could be saved. Thought, instead he sits back and slowly decreases our military forces/defenses, and now we are supplying guns and making so called peace with a country that just got done destroying our American Embassy… Please, America has lost all hope.
"the U.S. government is killing our innocent civilians," he wrote, presumably referring to Muslims in Iraq and Afghanistan. "I can't stand to see such evil go unpunished. . . . We Muslims are one body, you hurt one, you hurt us all," he continued, echoing a sentiment that is cited so frequently by Islamic militants that it has become almost cliché.
Read more: http://www.rollingstone.com/culture/news/jahars-world-20130717#ixzz2aGH13fEB
We now have to be more alert, due to the fact anyone can be a threat.
"He was just, like, this nice, calm, compliant, pillow-soft kid. My mom would always say, 'Why can't you talk to me the way Dzhokhar talks to his mother?'"
Read more: http://www.rollingstone.com/culture/news/jahars-world-20130717#ixzz2aGHWgtuH
Saturday, July 20, 2013
EOC Week 2: Three Examples of Questionable Ethics
Due to advertising tending to be unethical, new restrictions have been made. “The advertising industry has a new ethics code, as the Institute for Advertising Ethics today released a set of eight principles on issues ranging from the blurry line between advertising..”
We are actually unaware of half of today’s advertising. "If consumers are unaware the 'news' or 'entertainment' they are viewing actually is advertising, they are being misled and treated unethically.."
For advertising to me “ethical” it must disclose what they are selling and everything that fully and clearly states that they are selling you some mumbo jumbo. In other words they must tell you the truth behind the product or it then becomes false advertising.
http://adage.com/article/news/advertisers-agencies-ethics-code-review/149464/
“Affiliate links are special codes used to give commissions to people who spread the word about your product or service.”
Affiliate links, are links that are usually don’t disclosed, in other words you are not entirely sure what you are actually clicking on. A lot of the time we may accidently click on a link that brings up a pop up or we click on a link to buy something, we the links we tend to click on usually pay the people advertising it. Yet we were never told this. So to a lot of people that know the truth behind these ads it is seen as truly unethical.
http://news.trafcom.com/2013/02/on-affiliate-links-ethics-and-advertising/
“Captcha (Completely Automated Public Turing test to tell Computers and Humans Apart) in other words the squiggly lines and letters you type into the box.” So the words we type in to prove we are human are actually used to advertise. Now we will type in advertising slogans and other things. Advertising is all around us and it seems like we hardly notice it. I find this slightly unfair; the public should know when advertising is being used at all times.
http://www.ethicsinthenews.com/captcha-advertising/
Below is a list of extremely UNETHICAL advertising...
Trying to get people to adopt animals by having a naked woman holding a cross acting like an angel hovering above a bunch of dogs, doesn't make you want to adopt but should be on the cover a playboy, or a more suitable company, Victoria Secret...
A fashion line, sold at Nordstrom’s.
Is to get people to realize that fashion is addicting. That
you should love it as much as a drug addict likes drugs…
Snorting a tank top… While looking like your high on cocaine..
Mexx is a clothing company for all ages. In the image given
Mexx is selling jeans I believe.
Their strategy seems to try and show different trends in
fashion, like a girl wearing boy clothes.
They have tried to sell the product featuring both boys and
girls in the same age group, but clearly the image they have come up with shows
that yes girls can dress like boys too. Even though this image probably drive
pedophiles nuts…
Week 2 EOC : Pinochet and Advertising
Augusto Pinochet tried using military forces in a way that his generals did not agree with, which is actually why they ended his rule. U.S. Officials had warned Chilean leaders that Pinochet would use force to try and stay in power. Pinochet had planned to do whatever was necessary to keep his power. He has even stated; “I’m not leaving, no matter what." The document had showed that the U.S. officials actually backed the anti-Pinochet campaign. A majority of the people denied him presidency at the election that actually forced him to step down. Even though Pinochet stepped down, the yes supporters had still had an influence making it so that Parliament blocked any new reforms.
"Augusto Pinochet was a career army officer and military dictator of Chile from 1973 to 1990. His years in power were marked by inflation, poverty and the ruthless repression of opposition leaders."
“On September 11, 1973, less than 20 days after he was made commander-in-chief of the army, Pinochet ordered his troops to take Santiago and ordered an air strike on the presidential palace.” Allende had died and Pinochet became part of a four-man ruling junta, and then later seized power for himself.
Pinochet and Chile were heavily involved with ‘Operation Condor’, which worked with other governments such as; Argentina, Brazil, Bolivia, Paraguay, and Uruguay. Operation Condor was involved in thousands of kidnappings, disappearances, assassinations, and thousands were killed.
Operation Condor got Pinochet into a lot of trouble after he had stepped down from his presidency. While visiting in the UK, his past had caught up with him and his opponents had charged him in Spanish court. “He was charged with several counts of murder, torture and unlawful kidnapping.” Due to Pinochet being in his late 70s in 2002, the charges against him were dropped and it was said that he was unfit for trial. Although in 2006 he was then charged with more crimes but before they could further the charges, Pinochet had died.
Sources:
http://www.nytimes.com/2013/02/24/world/americas/pinochet-tried-defying-defeat-papers-show.html?_r=0
http://latinamericanhistory.about.com/od/20thcenturylatinamerica/p/pinochetbio.htm
Wednesday, July 17, 2013
EOC Week 1: VW Lemon
The word “Lemon” was used to describe the appearance of the car. They had also used the term “Think small” as a description for their advertising campaign. The campaign they had used made the sales for the VW bug sky rocket. Due to the way that they had advertised, they also changed the concept of advertising. They had pretty much just persuaded a bunch of people and in doing so they had convinced people that persuasion was just “thinking big..”
Sales for the VW Bug had become near impossible due to the fact that Volkswagens were made in Germany and Americans viewed Germany only as “Nazi Germany.”
The VW ads were created by Bill Bernbach’s ad agency in the late 50s. The quote that got me interested is the one Denis Brice had made:
“When a brand’s personality complements our own, we form a friendship with it and give it our trust and loyalty.”
It was a brand that was well developed. Herbie made this campaign even more popular.
German Engineering with a Jewish advertising company… 15 years after the war.
Sources
http://lifeincmyk.wordpress.com/2011/02/09/think-small-or-how-the-way-we-make-ads-was-changed-forever%E2%80%A6/
http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html?page=all
http://www.brandstories.net/2012/11/03/vw-beetle-story-lesson-in-brand-persona-development/
http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html?page=all
http://www.brandstories.net/2012/11/03/vw-beetle-story-lesson-in-brand-persona-development/
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