Saturday, August 3, 2013

EOC Week 4:Women in Advertising

Man: “Gosh, Honey, you seem to thrive on cooking, cleaning and dusting. And I’m all tuckered out by closing time. What’s the answer?”
Woman: “Vitamins, Darling! I always get my vitamins.”
Advertising with women I personally believe has become more vulgar. Before, it seemed to appear to be completely and horribly sexist. Like the ad above; “So the harder a wife works, the cuter she looks.” In that statement it shows how woman were house wife’s and suppose to do all the work around the house so that when their husbands came home they could cater to them. Or the second ad stating; “keep her where she belongs….” Well first, where exactly does she belong?  It seems as though they are implying, if you want your wife to stick around and be a house wife, you need to buy her lavishing things.
In the new age ad it shows us how men drinking sky Vodka are classy. Yet, why is the woman in this photo wearing a dental floss bikini? It makes me think that they are implying it’s classy for men to drink but trashy for woman to. Like if you are a fancy business man and you see a triple D woman lying there in her bikini, all you have to do is offer her a drink and she’ll be all over you. Otherwise, why would this man be standing over her…

With this being stated, ads really haven’t seemed to change much, other than making a woman out to be a total whore. These ads truly show the different roles the males and females play in ads. For a man to sell a product well he dresses classy. For a woman to sell a product well, they must degrade themselves.
Sources:

No comments:

Post a Comment