Delineate the particular product, service, or group you are selling or promoting.
If you remember the VW Lemon and how that car sold people back then, then you might know a bit about Volkswagen and what they have to offer. The Jetta is the car that Volkswagen offers on the cheaper side. It's a small comfortable sedan that gives you the feeling of luxury, comfort, smoothness. Its a great ride to get you where you need to go and the thing is Volkswagen offers several different styles of this car to better fit you, the person who will be driving it for a lifetime. Who doesn't want an affordable car that can be customized to satisfy your needs and your wants.
One member of the team thinks of a line or a visual, and they go from there. At times, the writer can generate a visual idea.
Based on an idea generated by the team, the visual and the line are born concurrently.
The problem sticking with Volkswagen is that key word, 'Lemon'. It turns people away. Not only that not everyone sees Volkswagen as a luxury car, they vision the VW Bug, a small cramped car, and I honestly wouldn't want to be cramped in the car I'm driving. We are improving the name of Volkswagen by show and explaining to our customers what the Jetta has to offer, several different styles to fit that specific person, we are selling the car as Luxury for a Lifetime.
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