A creative team knocks ideas back and forth and settles on a couple of ideas, and then the team's members go their separate ways—the writer writes and the art director designs, both working on the ideas they generated together.
A story has to address the brand and make it the “hero” or even the “action hero” of the story. Good brand stories have a conflict, as exemplified by these classic campaigns:
Person against himself/herself (“Just Do It”)
Person against environment (“Don't leave home without it.”)
Person against person (“I Want My MTV!”)
This image is simply showing that this car is for everyone, it is comfort and it is luxury. It is the Luxury for a Lifetime and once you are in one you'll never turn back, you will want this car for a lifetime, because it only gets better every time.
This image is simply showing that this car is for everyone, it is comfort and it is luxury. It is the Luxury for a Lifetime and once you are in one you'll never turn back, you will want this car for a lifetime, because it only gets better every time.
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