Final Project : Creative Content

A group of locals will be involved, bringing them in, in bus fulls to show that this car is for everyone, we will have;

the family,
the college student,
the teacher,
the doctor,
the lawyer,
the construction worker,
the sweet sixteen girl,
the single dad,
the top super model
all at the Volkswagen dealership finding that perfect car that they will drive off the lot with.
We will have each of them talking to separate car sales men, to show that you'll never be kept waiting at our Volkswagen dealership, that there will always have someone to help you, this will be promoting our luxury slogan.
We will have all different colors and styles for each of the people at the dealership then we will have them driving away one by one to show that This Is Luxury For A Lifetime.
All In a 30 second video to keep the attention of everyone.

When creating an ad, which comes first, the line, the main verbal message, or the visual? It depends. Here are a few common scenarios:

CHANGE:

> What kind of change do people want

> How things change

> Why things change

> How you can affect change yourself
CHOICES:

> How people make choices

> What are the consequences of those choices

> How the brand or group can change those choices or consequences